- Rating: 4 stars
- Ideal for: sales leaders who are taking on new leadership roles, first-time VPs of Sales, first-time CEOs, any leader tasked with transitioning a team through major changes.
- Stats: Sold 500,000+ copies in English; translated into 27 languages
- Case studies: Yes
- Publication date: 2003
- Purchase links: Amazon, Powell’s
- Author Website: www.michaeldwatkins.com
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