Category Archives: Prospecting

Everything You Need to Know to Sell to Today’s Enterprise CIO

By Sharon Gillenwater Recently we did a deep dive into the backgrounds of CIOs by analyzing data regarding nearly 1,000 CIOs in the Fortune 500 and beyond. If you are familiar with our service, you know we maintain in-depth profiles of … Continue reading

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How to Set Prospect Expectations During the Sales Process

By Sam Holzman Picture this: A sales rep and a prospect begin the last of several meetings in the hopes of making a deal. Everything has gone smoothly so far, and both the sales rep and prospect expect to leave … Continue reading

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