Category Archives: Sales Enablement

What Did Sales Organizations Do BSE (Before Sales Enablement)?

By Jim Ninivaggi Prior to joining Brainshark, I had the good fortune to launch and run the sales enablement practice at research/advisory firm SiriusDecisions. Unlike other functions (such as marketing and finance) that have been around for decades, the sales enablement … Continue reading

Posted in: Sales Enablement | 2 Comments

How to Land a Meeting with Your Prospect

Many sales professionals believe that sales are made based on the strength of relationships with prospects and customers. In other words, it’s all about who you know. In the current selling environment, however, some might argue that success in sales … Continue reading

Posted in: Sales Enablement, Sales Management | Tags: , , , , , , , | 1 Comment

Timeless Sales Messaging Tips to Win Today’s Customers

What is the number one problem that stands between your sales reps and prospects? Chances are that their sales messages fizzle in the marketplace. Prospects don’t know you, your company or your product; they don’t understand your message; a… Continue reading

Posted in: Gerhard Gschwandtner, Sales Enablement, Sales Management | Tags: , , , , , | Comments Off on Timeless Sales Messaging Tips to Win Today’s Customers