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Category Archives: Sales Enablement
By George Brontén In 2017, we saw massive growth in the sales enablement industry. An explosion of new sales enablement technologies fueled an increasingly heated and detailed conversation about the very definition of sales enablement and what its role is. … Continue reading
By Jim Ninivaggi Prior to joining Brainshark, I had the good fortune to launch and run the sales enablement practice at research/advisory firm SiriusDecisions. Unlike other functions (such as marketing and finance) that have been around for decades, the sales enablement … Continue reading
Many sales professionals believe that sales are made based on the strength of relationships with prospects and customers. In other words, it’s all about who you know. In the current selling environment, however, some might argue that success in sales … Continue reading
What is the number one problem that stands between your sales reps and prospects? Chances are that their sales messages fizzle in the marketplace. Prospects don’t know you, your company or your product; they don’t understand your message; a… Continue reading