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The Selling Power Sales Leadership Blog showcases insights, ideas, advice about issues related to B2B sales and marketing. Posts are written by top-level sales and marketing leaders across all industries. The blog is run by the editors of Selling Power magazine and SellingPower.com. If you're interested in contributing, email lisa@sellingpower.com for details.
Monthly Archives: January 2012
Sales Leadership Advice for Aligning Marketing & Sales
I’m publishing a series of Q&A excerpts from my interviews with Sales 2.0 leaders, which will appear in my next book. This is an excerpt from my interview with Mark Burton, former VP of sales at MySQL (acquired by Sun Microsystems), where he&… Continue reading
Posted in: sales, sales 2.0, sales leader, sales leaders, sales leadership, selling
Tags: Anneke Seley, marketing, sales and marketing, sales and marketing alignment, sales leads, social media
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Predictions and Priorities for Social Business in 2012 – Part I
My pet peeve about the annual predictions ritual is that they lack context for action. It’s nice to know that tablets and big data are important — but what should you do about it?
So here’s my attempt at not only forecasting but also to pro… Continue reading
Posted in: sales, selling
Tags: sales success, salespeople, social business, social media, social selling
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A Plan to Onboard New Sales Hires
It’s Monday morning and your newest salesperson is starting in an hour. What are you going to do? Show her the coffee machine and new desk and go about your business? Turn her away and ask her to come back another day?
Sometimes, it seems like it’s eas… Continue reading
Tags: hiring, sales hires, salespeople
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Transitioning from Sales to Management
The Harvard Business Review article, “Selling is Not About Relationships,” (the title is misleading) categorizes sales people into 5 buckets:
Relationship Builders focus on developing strong personal and professional relationships and advocates across… Continue reading
Posted in: sales leaders, sales management
Tags: customer relationships, sales manager, sales success, salespeople
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